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Monday, 19 March 2012

Your business or domain name can affect your website ranking

For sure your business or domain name can affect your website ranking on Google. You might be asking the question HOW? I'll share with you from experiences. Before i share my experiences, i've got words for you. Back in the 90's and early 2000 people liked considering funky and appealing names in giving their business or domain a name. I have also found out lately that people still consider these funky domain and business names, i really don't blame them because they say; "Knowledge is power". Its probably because they do not know the implication of domain names in search engine ranking.

The relevance of keywords cannot be under estimated in giving your business or domain a name. There is a lot of competition on Google, so domain names that contain relevant keywords will be easily found and will also rank in no time because people actually use a part of these keywords for search queries.

The first step in choosing a domain name is to do a keyword research using keyword tool on adword. There are also other keyword research softwares, but the most efficient is Google keyword tool on adwords. The next step is to add one of the popular keywords researched to your business name or domain name, then use this combination to search for available domain names on host providers.

Now let me share my experience on how a domain name affected my pagerank and business.

I started my internet business as a web designer 4 years ago with a funky name; VGLOBE. Then i knew a little about SEO, but did not know how it affects my business. I never got any business with this name because it was very search engine unfriendly. When i started SEO a year later, I realized my mistakes and then changed the business name to BUDGET WEB MARKETERS. In less than 2months of name change i got 2 clients. Why? Its simple; SEO + search engine friendly name= good results.

Same thing happened to one of my clients too. He noticed a big progress when he changed the name of his business and domain. He got found easily and by the time i did his SEO, he started getting loads of traffic to his website. This is the interesting part; SEO is made easier when a domain name is search engine friendly.

So when choosing a business name, it is advisable to contact seo experts or services for advice.

In summary;


  • Avoid funky looking names
  • Avoid personal interests in making a domain name choice
  • Do keyword research using keyword tools
  • Consult SEO experts for advice

10 comments:

Boston Terrier said...

Great article. It is true that choosing a good name can affect recognition and popularity.

Vik said...

Thanks for your comment. I appreciate your visit and contribution. Apart from free comment, your website will be added into the directory on this page. Please tell others about this blog.

Riley Brent said...

Business and domain name can certainly affect the website ranking. Domain name that contains your business name is one of the best way to get a better ranking. On the other hand, website design also plays an important role.

web design perth

Maia Dobson said...

This is a very valuable information that I could share to my son who is currently studying Web Designing. He is currently learning more about optimization, ranking and how much is the pay per click on every keyword.

Vik said...

Thanks guys for the awesome comments. I appreciate. I will be writing soon and i hope to see you guys back.

Jade Turner said...

I agree with the comments as well. The presence of your business name on your main domain name is a perfect way to make your website get a pretty acceptable ranking. Web design also plays an important role. A compelling web design attracts more visitors, thus increasing your website's traffic. Anyway, I look forward to reading more of your new updates.

George Schneider said...

This is one of the techniques being used by companies that offer seo reseller services. The presence of your niche in your domain name is a plus. It is considered to be a natural seo. This will surely give your website a good reputation, a better ranking and an excellent visibility. Anyway, I look forward to reading more of your articles as well.

Jenny said...

I agree. Our hired SEO company based in the Philippines taught us the importance of optimizing your URL.

Laura said...

This is so true. We offer Perth web design offer custom solutions, and a good framework and domain name could really kick things off.

Erica White said...

I suggest you ask for a recommendation of seo outsourcing services companies for your name if your doubtful with your given company title. It would help you decide because they know what names are ranking.