This is another vital topic I would like to share with every reader and those who are into search marketing. A lot of mistakes are made every day in search marketing which is due to poor keyword research or inability to understand keywords and their importance in search engine marketing.
I have shared earlier on about keywords and search marketing which are terms often used in PPC (pay- per click) and SEO.
Whether you are using PPC or SEO to promote your business, keyword research is a necessity. What is keyword research? It is basically knowing and understanding right keywords to use in advertising your website to increase targeted visibility. A good keyword research will help drive quality and targeted visitors to your website. Where as, a bad or poor keyword research will drive wrong visitors to your website.
When do you have to start a keyword research? Keyword research starts with writing your meta tags which can help in SEO. Before you write your website title and keyword tags, you need to find out how valuable the keywords are on the search engine and how valuable the keywords are to your website or business. When I say valuable, I mean; how many people are using the keywords you have chosen to use in your tags? How related are these keywords to your website? These are the first questions you need to ask yourself before choosing keywords to use in your website title, tags and even the name of your domain.
Keywords used in PPC campaigns: Doing a keyword research before setting up your pay-per click campaign is very important. Choosing the wrong keywords for PPC can lead to wasteful clicks thereby contributing to waste of money. For example; if your business or website is about selling food, then the keywords for your PPC should be related to this.
Search engine marketing is not only about driving traffic to your website, but driving the right audience to your website. There are many keyword tools on the internet which can be used today, but the most valuable and free keyword tool to use is the Google keyword tool on adwords:
It shows you an estimated number of people using the keywords, their locations and will tell you how competitive they are. You type in keywords related to your website, search and then select the most relevant ones to your topic or website.
Successful search marketing starts with understanding keywords and knowing how to use them.
